Editorial Calendar 2016

Features highlighted in  Red  are Marketing special promotions that include paid-for content.

February

The Boundaries Issue

Bad taste marketing - is it ever a good idea?; Privacy and control; Telepathic retail

Digital Dilemmas

Marketing Masterclass

The Last Word

March

The Individual Issue

Are demographics dead?; Motherhood and the pressures of social media; Humanity’s quest for self-optimisation

Digital Dilemmas

Marketing Masterclass

The Last Word

April

The creativity issue

Global design and visual trends: what should marketers be doing with their visuals now and next. We ask the experts.

The creative process in the digital age

After the big idea: full stop marketing. At what point does a great creative idea go from classic to cliche?

Digital Dilemmas

Marketing Masterclass

The Last Word

May

The passion issue

Tapping into people's passions: what are the rules of engagement for marketers?

Sex sells (or does it): the rise of marketing to the porn and dating brigade

Mundane marketing: from #puddlewatch to the Boring Conference, do the Brits have an obsession with mundanity and is it a good marketing strategy?

The Art of Storytelling

Digital Dilemmas

Marketing Masterclass

The Last Word

June

Digital Dilemmas

Marketing Masterclass

The Last Word

The Modern family issue

Fluid families, fractured families, digital families. The modern family grouping is as far removed from the traditional marketing ideal as it has ever been and brands need to evolve new strategies (or rediscover old ones) to reach them.

Modern family: From cliche to clarity

From the 2.4 children of the 1980s to the 2.4 parents of the 2010s, the modern family has fractured, swirled around and come back together in a way that turns tradition on its head. So just what are the new family groupings, how do they interact and how can they be reached?

Dads Disrupted

A revolution in ideals of masculinity is afoot highlighting the importance of better connecting with dads. Is it time to finally stop excluding and patronising dads?

Digital Kinship

The nuclear family is being disrupted by a digital landscape that replaces physical interactions with digital ones. But while the loss of face-to-face moments can be negative, digital also opens up new relationships and experiences for family members.

July

Digital Mavericks

Digital Dilemmas

Marketing Masterclass

The Last Word

August

Digital Dilemmas

Marketing Masterclass

The Last Word

September

The Next Generation

Digital Dilemmas

Marketing Masterclass

The Last Word

October

Digital Dilemmas

Marketing Masterclass

The Last Word

November

Applied Thinking

Digital Dilemmas

Marketing Masterclass

The Last Word

December

The Marketing Power 100

Interconnected

Digital Dilemmas

Marketing Masterclass

The Last Word

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Editorial Contact

Sandra Halliday  
features editor
sandra.halliday@haymarket.com

Content Solutions Contact

Suzanne Bidlake 
content solutions
suzanne.bidlake@haymarket.com 

Advertising Contact

Daniel Chester
account director
daniel.chester@haymarket.com
020 8267 4947

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