Financial Services Social Media 2014

17 June 2014

London

Overview

Financial Services don’t fit as neatly into social media as FMCG and lifestyle brands so the  right approach  and remaining  compliant  are vital.  2014 has witnessed more and more FS brands generating great results using social media. Those who opt for the 'toe in the water' approach are getting left behind . So...

  • How do you create content  that will engage  consumers and investors in financial services?
  • How do you respond to customer queries in an  efficient yet compliant  way?
  • How do you lead discussions towards your products and services to  bolster sales ?

Back by popular demand, Marketing 's third annual Financial Services Social Media conference will help you develop your social media plan, create better engagement levels, deliver efficient and cost-effective customer service and ultimately achieve a stronger business performance.

This year, the programme will cover themes including:

  • Understanding current regulations and new FCA guidelines

  • Maximising those existing and emerging social platforms that are the best fit for your organisation

  • Creating engaging and relevant content for both customers and intermediaries/investors

  • Improving your content and channels strategy, including mobile and videos

  • Demonstrating ROI and developing a social business model that works

  • Linking customer experience, social data and innovation

Hear from brand experts including:

  

Who should attend

Banking | Insurance | Consumer Finance | Capital Markets

Designed for executives and their teams in:

  • Digital, Online and Social Media
  • Digital Marketing and Content
  • Channel Marketing, Innovation and Mobile
  • Customer Experience and Insight
  • Compliance
  • Brand, Communications, Corporate Affairs and PR