Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
By Amanda Mackenzie, 02 February 2012, 1:00pm
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Society, gives her summary of last week's event.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
News By Email
Marketing Daily News : Preview
