Coca-Cola
Coca-Cola to boost brand spend by up to $400m
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of...
Twitter rolls out first wave of UK brand pages
Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK...
Olympic sponsors score low recognition
Three out of five people are unable to name one Olympic sponsor,...
Diet Coke updates Love it Light activity
Diet Coke has this week unveiled the latest phase in its 'Love...
Sector Insight: Sugar confectionery and gum
Health messages and price rises appear to have had only a partial...
Masterclass: Branded content
If marketers put enough thought and creativity into it, branded content is...
Review of the Year: Top 10 marketing mishaps in 2011
Budgets may have been the main issue in the spotlight, but a...
Review of the Year: Top 10 marketing moments of 2011
Marketers had reason to be concerned as the New Year arrived, but...
Marketing's Top 10 Quotes of the Year
The biggest names in marketing had some revealing insights in 2011 on...
Twitter reveals new look including brand pages
Twitter has unveiled a major redesign and has added brand profile pages...
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
Innocent is launching an on-pack promotion for its core smoothie brand that...
Coca-Cola brings back Designated Driver activity
Coca-Cola GB is bringing back its 'Designated Driver' campaign this Christmas to...
Coca-Cola to build musical Olympic pavilion
Coca-Cola is to build a pavilion in the Olympic Park to provide...
Brands pledge to avoid promoting unhealthy products to kids online
Food and drink brands, including Coca-Cola and Mars, have promised to change...
APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
Integration, collaboration and planning are key for brands who want to do...
Innocent eyes festivals return for London 2012 Olympics
Coca-Cola is preparing to expand its Olympic marketing strategy to smoothie- and...
Emirates to review FIFA sponsorship over Blatter race row
Emirates is reviewing its sponsorship of FIFA while other leading sponsors have...
BP and Coke to bring own security to London 2012
BP and Coca-Cola are among the Olympics sponsors which are bringing their...
Coca-Cola rolls out festive 'holidays are coming' favourite
Coca-Cola is celebrating its 80th year as a Christmas advertiser by re-releasing...
SodaStream shifts strategy to focus on fun
SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of...
Coca-Cola makes Olympics recycling pledge
Coca-Cola has pledged to recycle all clear plastic bottles disposed of at...
Unilever is on a quest for magic - and failure is an option
Will the FMCG company's 'Crafting brands for life' strategy lead it to...
Coke extends PlayStation partnership with on-pack promotion
Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony...
Unilever outlines 'more magic, less logic' fresh marketing philosophy
Unilever is to undertake a fundamental change in approach to its marketing...
Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
Marketing magazine this week publishes its inaugural Talent Report, tracking everything from...
Coke mulls Olympic vending machine tie-up with Visa
Coca-Cola, a worldwide sponsor of the London 2012 Olympic Games, is in...
What's behind the current schmaltz factor?
Rachel Barnes and Gemma Charles take a look at what has sparked...
Brands see social media as long-term investment, finds study
Seven out of 10 marketers believe their CEO understands the importance of...
Sony UK hires Cake to add focus to social media offering
Sony UK is consolidating its social media efforts by appointing Cake, as...
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- £90000 - £120000 per annum + Bonus & Equity, London
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