easyJet
easyJet
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising...
Easyjet pulls customer magazine following fashion shoot at Holocaust Memorial and reviews contract
LONDON - EasyJet is withdrawing all copies of its in-flight magazine easyJet...
Ryanair to rival BA as Britian's biggest airline
LONDON - Ryanair has predicted that it could usurp British Airways as...
Mark Ritson on 'fighter brands': attack as a form of defence
LONDON - Can a fighter brand really put paid to the challenge...
EasyJet attacks Luton Council in ad campaign
LONDON - EasyJet has launched an ad campaign attacking Luton Council for...
Brand Health Check: Premier Inn
LONDON - Celebrity-led ads have done little to improve the budget hotel...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
LONDON - Many British brands can polarise public opinion, provoking implacable loathing...
Sector Insight: short-haul airlines
LONDON - The recession has hit low-cost airlines, with passenger numbers flattening...
EasyJet hires former AOL Europe CEO as commercial chief
LONDON - EasyJet has appointed former AOL Europe chief executive Dana Dunne...
EasyJet signs up to sponsor Luton Town FC
LONDON - EasyJet has been unveiled as the new sponsor of non-league...
Is the era of the discount label now over in food retail?
According to Tesco, fewer of its customers are dropping premium, ethical and...
Recession accelerates change management within marketing departments
LONDON - Companies need to be nimble and brave if they are...
Create mobile phone apps with care
LONDON - The potential of mobile phone downloads as a marketing tool...
easyJet to introduce in-flight weddings
LONDON - EasyJet is investigating whether it can perform in-flight weddings, to...
London retailers call on Boris Johnson to promote capital
LONDON - London's most prominent retailers, including John Lewis, Harrods and the...
BAA plans consumer branding for Heathrow
LONDON - BAA is planning to relaunch Heathrow Airport as a consumer...
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