glaxosmithkline
RFU adopts player focus to tackle media setbacks
The Rugby Football Union (RFU), the governing body of the sport in...
What niche social networks can do for your brand
With RBS, HSBC and Manchester United all planning their own social networks,...
O2 hires Heineken marketer Given for top sponsorship job
Mark Given is leaving his role as brand director for Heineken UK...
GSK restructure aims for 'fast-moving consumer healthcare' approach
GlaxoSmithKline (GSK) is to follow the brand management strategies of Unilever, Procter...
McLaren and GSK mull marketing venture
McLaren and GlaxoSmithKline (GSK) have today entered into a strategic partnership, which...
Lucozade rolls out limited-edition Tinie Tempah bottle
Lucozade has released a set of seven limited-edition bottles which feature the...
Weetabix appoints Kimberly-Clark man to top job
Weetabix has appointed Giles Turrell, Kimberly-Clark's top marketing executive, as its new...
Lucozade renews England football deal
Lucozade, the GlaxoSmithKline-owned sports drink brand, has renewed its partnership with the...
LOCOG puts brands on alert over 'ambush' ads
London 2012 organiser Locog is to launch a major campaign to inform...
Lucozade to take Yes campaign to festivals
Lucozade, the energy drink brand owned by GlaxoSmithKline, is running experiential activity...
Lucozade rolls out new logo across campaigns
Lucozade, the GlaxoSmithKline-owned sports drink, has redesigned its range to support its...
Sector Insight: Oral healthcare
Toothbrushes and pastes might have near total penetration, but there is still...
GSK puts 19 brands up for sale
GlaxoSmithKline has announced plans to sell off 19 brands from its non-core...
Aquafresh bids to reach families through cinema
GlaxoSmithKline's consumer healthcare division has signed a 12-month sponsorship deal with Cineworld...
Boris urges London to be the "best brand on the planet"
London & Partners, the new promotional agency for the capital, was launched...
Lucozade Sport changes strategy with Tinie Tempah
GlaxoSmithKline is using pop stars including Tinie Tempah, as brand ambassadors, for...
Lucozade targets social media users via Spotify
Lucozade Energy is partnering music-streaming service Spotify for an on-pack promotion targeting...
GSK marketing team in restructure
GlaxoSmithKline (GSK) is restructuring its marketing team to bring together its over-the-counter...
Sector Insight: Analgesics
The growing popularity of own-label analgesics and buying from multiples rather than...
Ribena pushes variants in 'Pick your own' ads
Ribena is preparing a summer marketing campaign that will expand the brand's...
Lucozade tours universites with games challenge
LONDON - Lucozade Alert Plus, the energy shot brand, is targeting students...
British brand leaders come out in support of Conservative NI plans
LONDON - The chiefs of major UK brands including Sainsbury's and Marks...
Lucozade launches 50 calorie Sports Lite drink
LONDON - Lucozade Sport has launched a new low calorie sports drink...
Lucozade Alert Plus in first TV sponsorship
LONDON - Lucozade Alert Plus has signed up as the sponsor of...
Business Superbrands: Microsoft topples Google
LONDON - Microsoft has been voted the leading business-facing brand in the...
Lucozade plots heavyweight push across sub-brands
LONDON - Lucozade is ramping up marketing activity around its sub brands,...
Ribena launches 85% fruit juice brand extension via schools
LONDON - Ribena has launched a sub-brand, Ribena Juiced Up, which contains...
GlaxoSmithKline agrees tier-three London 2012 Olympic deal
LONDON - GlaxoSmithKline has agreed a deal to become a partner of...
Macleans to sponsor Dancing On Ice
LONDON - Macleans has signed as the sponsor for ITV1's Dancing On...
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