Kraft Foods

 

 

Carte Noire signs 10-week deal with Classic FM

LONDON - Kraft coffee brand Carte Noire has signed a ten-week deal...

 

Kraft to keep Cadbury's UK marketing operations

LONDON - Kraft, the US food giant, has given firm indications that...

 

Kraft forced to 'Google' Cadbury in attempt to find out crucial info

LONDON - Kraft Foods' senior management were forced to rely on Google...

 

Nestlé reports 4% rise in underlying sales

LONDON - Nestlé, the maker of Kit-Kat and Carnation Milk, has reported...

 

Kraft identifies $675m cost savings at Cadbury

LONDON - Kraft Foods, the new owner of Cadbury, has identified yearly...

 

Kraft sends Milka into battle with Dairy Milk

LONDON - Kraft is gearing up for a UK roll-out of its...

 

Cadbury becomes first brand to sign up to new Yahoo! and Nectar service

LONDON - Cadbury is the first FMCG brand to sign up to...

 

Kraft coffee brand develops first social media strategy

LONDON - Kraft Foods is ramping up its digital strategy for its...

 

Kraft completes purchase of Cadbury

LONDON - US food giant Kraft's £11.7bn takeover of British confectioner Cadbury...

 

Cadbury and Kraft shake hands on £11.5bn deal

LONDON - Cadbury has announced it is finalising the terms of a...

 

Hershey tipped to enter bid for Cadbury

LONDON - US chocolate maker Hershey is reported to have received the...

 

Kraft set to increase bid for Cadbury

LONDON - Kraft is reportedly set to raise its £10.3bn bid of...

 

Unions put pressure on Kraft to reveal plans for Cadbury amid takeover battle

LONDON - Unite, the union representing Cadbury workers, has written to Kraft...

 

Cote d'Or to gain Rainforest Alliance mark

LONDON - Cote d'Or, the Kraft Foods-owned chocolate brand, will be Rainforest...

 

Cadbury rejects Kraft's £9.8bn hostile bid

LONDON - Cadbury has again rejected a £9.8bn hostile bid from food...

 
 

Kraft Foods mounts hostile bid for Cadbury

LONDON - Kraft Foods has formally offered Cadbury shareholders a mixture of...

 

Cadbury posts 7% revenue growth

LONDON - Cadbury has announced 7% higher revenue in its third quarter...

 

Sector Insight: Biscuits

LONDON - Healthier options and consumers' desire for affordable treats have helped...

 

Gareth Helm exits snack start-up Bear to lead Mars petcare division

LONDON - Gareth Helm, the former marketing director at Innocent, is leaving...

 

Kraft Food invests £14m in biscuit research centre

LONDON - Kraft Foods is to invest €15m (£13.9) in a new...

 

Burton's Foods appoints Kraft marketer Ben Clarke as chief executive

LONDON - Burton's Foods has confirmed that it has appointed Ben Clarke...

 

Kenco kicks off £7.5m green packaging campaign

LONDON - Coffee brand Kenco is to launch its £7.5m Eco Refill...

 

Cadbury issues sharp rebuke to Kraft takeover bid

LONDON - Cadbury has blasted Kraft's unsolicited £10bn takeover bid in a...

 

Burton's Foods to hire former Kraft marketer

LONDON - Ben Clarke, the former vice-president and area director for Kraft...

 

Cadbury spurns Kraft takeover bid

LONDON - Cadbury has rejected a £10.2bn takeover bid from Oreo and...

 

RFU unveils Championship branding

LONDON - The Rugby Football Union (RFU) has unveiled an Electric Ball...

 

Yahoo! to launch FMCG ad tool with Nectar card data

LONDON - Yahoo! is aiming to make online advertising more relevant to...

 

Kraft enlists The Wire actor Dominic West for Carte Noire Jackanory campaign

LONDON - Kraft has enlisted celebrity actors Dominic West from The Wire,...

 

Brand Health Check: Dairylea

LONDON - The cheese brand has been hit by healthy-eating concerns and...

 

Sector Insight Cheese

LONDON - Despite price rises over the past few years, volume sales...

 
 
 
 

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