Kraft Foods
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be...
Ex-Camelot commercial chief lands Diamond Jubilee post
Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to...
Are marketers too fickle when it comes agency relationships?
Some of the UK's biggest brands are built on long-standing relationships with...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
Tesco UK & Ireland chief executive Richard Brasher has been unveiled as...
Galaxy to revive 'silk' strapline after 11 years
Galaxy is set to reintroduce its classic 'Why have cotton when you...
Sector Insight: Sugar confectionery and gum
Health messages and price rises appear to have had only a partial...
Marketing's Top 10 Quotes of the Year
The biggest names in marketing had some revealing insights in 2011 on...
Premier Foods readies £10m TV campaign
Premier Foods is emphasising its core brands by launching a £10m TV...
Churchill Insurance signs up Martin Clunes for new campaign
Churchill Insurance is revamping its nodding dog brand mascot with a new...
Brands pledge to avoid promoting unhealthy products to kids online
Food and drink brands, including Coca-Cola and Mars, have promised to change...
Kraft investors to vote on Cadbury name next year
Kraft Foods investors will decide on the name of its global spin-off...
Unilever is on a quest for magic - and failure is an option
Will the FMCG company's 'Crafting brands for life' strategy lead it to...
Where did it all go wrong at Premier Foods?
This month's profit warning highlights an obsession with legacy brands, writes Nick...
Resist the 'marketing handbag', says Fielding
Marketers must resist the allure of this season's must-have "marketing handbag" and...
RBS Insurance gears up for sale with restructure
RBS Insurance, which owns the Direct Line, Churchill, Green Flag and Privilege...
Premier Foods to mirror Kraft and focus on 'Power Brands'
Premier Foods, the maker of Hovis, Bisto and Ambrosia, is to mirror...
Kraft plots global Trident brand campaign
Kraft is plotting a unified global "big brand" campaign for Trident early...
Cadbury Twirl returns to advertising after 15-year absence
Kraft is poised to launch the first ad campaign for its Cadbury...
Cadbury unveils augmented reality Spot V Stripes game
Kraft is using augmented reality technology, which allows users to take part...
Marketing video report: Kraft's Fielding on the integration of Cadbury
Eighteen months after the Cadbury takeover, Daryl Fielding, vice president of marketing...
Kraft defends Cadbury Spots v Stripes as spotlight falls on investment
Kraft has defended its Cadbury 'Spots v Stripes' campaign, claiming it has...
Kraft to split into two companies
Kraft Foods said today it plans to separate itself into a North...
Premier Foods to offload Brookes Avana
Premier Foods, the maker of Branston pickle, Oxo, and Hovis, is trying...
Weetabix owner eyes up US cereal giant
Weetabix owner Lion Capital is considering a takeover of one of the...
Premier Foods appoints Kraft chief as new boss
Premier Foods, the troubled food company, has appointed the man who heads...
Adwatch (July 6): Top 20 recall - Evian makes its position clear
Bottled-water brand at last makes 'Live young' positioning clearly relevant to adults.
Trebor rolls out first central brand message
Trebor, the Kraft-owned mint brand, is rolling out a central brand message...
Ad agencies need to restructure around consumers, says Unilever
CANNES 2011: Unilever, the world's second largest advertiser, called on agencies to...
- Account Director/Group AD role - Big Automotive Brand and Motorsports, South West London, Blue Skies Marketing Recruitment
- £40000 to £50000 per annum, London
- Digital PR Account Manager/Senior AM - Big Automotive Brand, South West London, Blue Skies Marketing Recruitment
- £28000 to £40000 per annum, London
- PR Brands & Lifestyle Account Manager/Senior AM - Major Automotive Brand, South West London, Blue Skies Marketing Recruitment
- £28000 to £40000 per annum, London
- PR AE/SAE role at great SW London agency - Big name Automotive brand, Blue Skies Marketing Recruitment
- £15 to £23 per annum, London
News By Email
