L'Oreal

 

 

Clarins goes for direct sales with digital rollout

Clarins Group, the private cosmetics company, has launched a UK online store...

 

MPs to quiz beauty marketers on body confidence

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed...

 

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline...

 

L'Oreal unveils £20m online CRM campaign

L'Oreal has launched its first CRM programme, as it looks to forge...

 

Sector Insight: Fragrances

Fragrances have bucked the trend during the economic downturn with healthy sales,...

 

Heineken moves quickly to fill UK brand director role

Heineken has moved quickly to replace outgoing UK brand director Mark Given,...

 

Adwatch (Nov 9) - Top 20 recall: John West

Ad misses the chance to highlight an interesting initiative more effectively.

 

Sector Insight: Colour Cosmetics

The colour-cosmetics sector is buoyed by continual NPD, driven by its close...

 

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

The price-comparison site has struck back in the battle to be memorable.

 

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

Coca-Cola has been named the world's most valuable brand for the 12th...

 

Sector Insight: Facial Skincare

Cash-strapped consumers do not seem inclined to rein in their spending on...

 

Adwatch (Sept 14) - Top 20 recall: Lucozade

Heavy-handed ad promotes an aspired-to attitude that the energy drink really isn't...

 

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

The bank has steered clear of product demonstration to sell peace of...

 

Male grooming: time to bust the stereotypes?

As men become more accepting of grooming products, marketers are thinking beyond...

 

Airbrushing: the kids are ok with image manipulation

A study by think tank Credos casts fresh light on women's perception...

 
 

L'Oreal shifts away from celebrities for digital Men Expert push

L'Oreal is switching away from its celebrity-led marketing strategy with its first...

 

Toyota named greenest brand in the world

Toyota has been named the greenest global brand in a major study...

 

Adwatch (July 27): Top 20 recall - Persil all washed out?

The fault here is not the ad itself, but the rather average...

 

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

Latest in the series of 'need glasses'-gag ads takes an unusually action-packed...

 

Adwatch (July 13): Top 20 recall - Emirates warms the inner plane-spotter

Airline's ad brings out the viewer's inner plane-spotter but endline doesn't quite...

 

Adwatch (July 6): Top 20 recall - Evian makes its position clear

Bottled-water brand at last makes 'Live young' positioning clearly relevant to adults.

 

Hugh Laurie becomes latest L'Oreal brand ambassador

L'Oreal has named Hugh Laurie as its latest high-profile brand ambassador to...

 

Bottling brand Von Furstenberg

The launch of the fashion designer's first fragrance is seemingly well-timed, writes...

 

Sector Insight: Haircare

In a crowded sector, dominated by the big FMCG companies, the home-treatment...

 

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

The windscreen repair brand succeeds with its 'does what it says on...

 

Adwatch (18 May): Top 20 recall - Diet Coke on trend

The brand's latest puppet-starring ad continues to push women's fashion buttons.

 

Value of BlackBerry and Nokia brands fall

BlackBerry and Nokia have suffered precipitous falls in their brand value, while...

 

Adwatch (6 April) - Top 20 recall: Cravendale gets creative

When ads are this creative, it doesn't matter that the idea is...

 

Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?

The brand delivers its triple-filtered message with the same chic as previous...

 

The new middle class: 6 people marketers need to know

A new study gives fresh insight into the growing proportion of consumers...

 
 
 
 

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders