Marks & Spencer

 

 

M&S launches first Samsung TV app

Marks & Spencer (M&S) has become the first UK retailer to create...

 

Adwatch (Feb 1) - Top 20 recall: First Choice

Ads fall short of making a compelling case for booking a holiday...

 

Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's

Ad's extra level of insight could help Yorkshire puds break out of...

 

Brand barometer: Department stores - which is most prominent on the web?

Debenhams generated the most online conversations compared to competitors Marks & Spencer,...

 

Adwatch (Jan 18) - Top 20 recall: Tesco

Old-fashioned festive ad communicated the chain's strategy adequately

 

M&S Christmas sales boosted by food and discounting

Marks & Spencer has recorded a slight fourth quarter sales increase on...

 

The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under...

 

Sir Stuart Rose: I'm going mobile

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he...

 

Masterclass: Branded content

If marketers put enough thought and creativity into it, branded content is...

 

Review of the Year: Top 10 marketing mishaps in 2011

Budgets may have been the main issue in the spotlight, but a...

 

Convenience stores need to position themselves as 'local champions'

Poor brand loyalty towards convenience stores, including Budgens and Spar, are leaving...

 

Christmas rush stalls as analysts warn of brand damage

Footfall on the high street is struggling to get into high gear...

 

Premier Foods sells off ready meals arm for £30m

Premier Foods has finally managed to offload its loss-making ready meal arm,...

 

Adwatch (Dec 7) - Top 20 recall: John Lewis

The department-store chain has proved that 'sweet' really works with emotive ad.

 

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural...

 
 

Sector Insight: Sports clothing and footwear

The proliferation of discount retailers, both on the high street and online,...

 

APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success

Integration, collaboration and planning are key for brands who want to do...

 

Brands await impact of European food-label rules change

UK retailers and brand-owners have admitted that they are 'uncertain' about the...

 

Sector Insight: bodycare and depilatories

Bodycare and hair-removal products remain strong areas of interest for women who...

 

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'.

 

M-commerce needs better infrastructure, eBay tells Government

A cross-industry group of retailers, network operators and trade bodies, led by...

 

Brands are failing to improve quality of life, claims Havas study

Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to...

 

M&S sales slow as retail outlook darkens

Revenue growth at Marks & Spencer's UK operations has slowed to 0.5%...

 

Electronic Arts claims Twitter ads exceeded expectations

The first publicly available analysis of Twitter's 'promoted tweet' products in the...

 

UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

Martha Lane Fox, the UK's 'digital champion', has urged consumer brands to...

 

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

The supermarket has moved its ads into the post-Jamie Oliver era with...

 

Adwatch (Oct 19) - Top 20 recall: Halifax

The high-street banking brand has opted for an ad with a familiar...

 

M&S Money brings in Phil Spencer for online videos

Marks & Spencer is driving awareness of its financial services offering, M&S...

 

Mothercare boss Gordon steps down after sales slump

Mothercare chief executive Ben Gordon is stepping down by "mutual consent" next...

 

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

The price-comparison site has struck back in the battle to be memorable.

 
 
 
 

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