McCain

 

 

McCain ends commercial partnership with UK Athletics

McCain, the frozen food company, has decided not to renew its commercial...

 

Taylors of Harrogate hires Asda marketer Eyles

Simon Eyles, head of brand marketing at Asda, is leaving the retailer...

 

Red Tractor body aims to boost food standards kitemark

Assured Food Standards, the organisation that runs the Red Tractor Assurance scheme,...

 

McCain rewards web savvy mums with online coupon campaign

McCain Foods is launching a £6m campaign and a new website as...

 

McCain kicks off £1m kids' sports drive

McCain Foods is launching a £1m consumer campaign, fronted by former 'Emmerdale'...

 

Former Habitat marketer takes role at Altitude London

LONDON - Altitude London, one of the UK's largest riverside media and...

 

Food Standards Agency makes decision on front-of-pack labelling

LONDON - The Food Standards Agency's board has agreed a front-of-pack (FOP)...

 

McCain renames Potato Balls line

LONDON - McCain is to change the name of its Potato Balls...

 

McCain backs potato range with £7m campaign

LONDON - McCain Foods is supporting the relaunch of its Prepared Potato...

 

McCain rolls out redesign for potato range

LONDON - McCain is relaunching its Prepared Potato range to bring it...

 

Brands dab on greasepaint

LONDON - Pantomime is the latest platform to gain brand exposure, it...

 

McCain partners with Sky Movies for 'movie night in' push

LONDON - McCain is teaming up with Sky Movies to promote its...

 

Heinz awards sales promotion task to Big Kick

LONDON - Heinz has appointed sales promotion agency Big Kick to handle...

 

McCain names Potato Council chief executive Helen Priestley as marketing director

LONDON - McCain Foods GB has appointed Helen Priestley, the chief executive...

 
 

Power 100 Marketers of 2009: 1-50

LONDON - Marketing's annual list of the 100 most influential people in...

 

McCain pushes sports tie-up with Channel 4 series

LONDON - McCain Foods is to create a TV programme, The McCain...

 

Big food brands fail to commit to Change4Life

LONDON - Health campaigners have criticised Business4Life members, including Mars, Coca-Cola and...

 

Food Standards Agency comes up with irrelevant conclusion on food labelling

LONDON - The FSA's nutritional labelling research has failed to end the...

 

Meerkat Alexandr Orlov: more influential than Boris Johnson, John Prescott and Hillary Clinton.

LONDON - Comparethemarket.com's comedy brand mascot Alexandr Orlov is a more influential...

 

Wal-Mart hands global role to Rick Bendel

LONDON - Rick Bendel, chief marketing officer for Asda in the UK,...

 

Wal-Mart promotes Asda's Rick Bendel to international chief marketing officer

LONDON - Rick Bendel, chief marketing officer at Asda in the UK,...

 

Asda appoints Fallon partner Mark Sinnock to marketing role

LONDON - Supermarket giant Asda has appointed Mark Sinnock as its new...

 

McCain adds vegetable line

LONDON - McCain Foods is targeting a share of the frozen vegetable...

 

Asda hires McCain Foods marketing director Simon Eyles

LONDON - Simon Eyles, the marketing director of McCain Foods, is leaving...

 

McCain Foods hunts for sales promotion agency

LONDON - McCain Foods is looking to appoint a sales promotion agency...

 

The Co-operative takes entire Corrie ad break for re-brand

LONDON - The Co-operative Group is to launch its £10m re-branding campaign...

 

Battle for the ballot box moves online

LONDON - Will negative campaigning or digital initiatives triumph at the general...

 
 
 
 

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