McDonald's
London Evening Standard to e-auction ad slots and up distribution by 150,000
The London Evening Standard is planning an Olympic bonanza, including e-auctioning off...
What do you do when the Prime Minister comes knocking?
When politicians express negative opinions about brands and their advertising, marketers start...
Industry View: After the IPO, what next for Facebook?
As Facebook files for the largest technology IPO in Wall Street history,...
Virgin Atlantic hires National Express Group's Joy Doyle as international PR manager
Virgin Atlantic Airways has appointed National Express Group's head of media Joy...
Brands eye a share of booming digital health sector
Several leading brands are targeting the burgeoning health data market, writes Sarah...
Olympic sponsors score low recognition
Three out of five people are unable to name one Olympic sponsor,...
P&G asks Facebook to 'like' clean water programme
Procter & Gamble (P&G) has launched a Facebook campaign to get consumers...
Private Hear: January 2012
January 2012: With work from Gordon's Gin and Schweppes Premix, British Gas,...
McDonald's trials concept restaurants with enhanced children's facilities
McDonalds is piloting a new style of "family friendly" restaurant, which boasts...
Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's
Ad's extra level of insight could help Yorkshire puds break out of...
McDonald's poised to extend Olympic sponsorship
McDonald’s is set to extend its sponsorship of the Olympics until 2020...
Crispin Porter & Bogusky hires creative teams
Crispin Porter & Bogusky has expanded its creative department by hiring two...
McDonald's offers millions of books in Happy Meals promotion
McDonald's is giving away millions of copies of children's books by popular...
Sainsbury's and DCMS chiefs launch 2012 School Games
Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the...
McDonald's targets coffee drinkers
McDonald's is taking on coffee chains with a TV ad that focuses...
Celebrity Big Brother returns with 3.4 million viewers
'Celebrity Big Brother' returned to Channel 5 last night with an average...
Trading places: this week's people moves
MediaCom promotes Claudine Collins to managing director, while UKTV appoints former PepsiCo...
Which ads were most shared in 2011?
Volkswagen, T-Mobile, Pepsi and Westfield Stratford City are among the 20 brands...
Institution of Engineering and Technology calls in Harvard
The Institution of Engineering and Technology has called in PR support to...
Adwatch (Dec 7) - Top 20 recall: John Lewis
The department-store chain has proved that 'sweet' really works with emotive ad.
Miroma Ventures appoints McDonald's Hirst as commercial director
Miroma Group has appointed McDonald's senior marketing manager Richard Hirst as commercial...
RKCR/Y&R hires Toby Talbot as executive creative director
Rainey Kelly Campbell Roalfe/Y&R has moved quickly to fill its vacant executive...
Starbucks to open 200 drive-thru stores
Starbucks will open 200 drive-thru outlets in the UK over the next...
Food Advertising Unit to study effect of ads on children
The Advertising Association (AA) is understood to be preparing a research project...
Adwatch (Nov 30) - Top 20 recall: Aldi
The discount supermarket's campaign has given it a warm, human face for...
McDonald's opts for a pedal-powered festive push
McDonald's is unleashing a horde of Santas on bicycles in a Christmas...
KFC recruits Gu marketer Farren
KFC has hired Gu marketer Meg Farren as its marketing director of...
Admedia picks up Extra Motorway Services contract
Admedia, the washroom and motorway services media owner, has been appointed to...
Brands pledge to avoid promoting unhealthy products to kids online
Food and drink brands, including Coca-Cola and Mars, have promised to change...
Good Relations called in to raise awareness of Prince Charles' Countryside Fund
A fund set up by the Prince of Wales to support the...
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