Pepsi
Pepsi's BP oil spill activity praised by CSR experts
Pepsi’s corporate social responsibility (CSR) activity surrounding the BP oil leak in...
FMCG brands winning in the World Cup - the last eight
As the World Cup nears its climax in South Africa, Neil Jenkinson,...
Argos runs 'truck' push to tie in with World Cup
LONDON - Argos is to follow in the wake of Pepsi and...
Pepsi ramps up World Cup hijack marketing with football competition
LONDON - Pepsi has stepped up its World Cup hijack activity with...
Pizza Hut campaign aims to capitalise on World Cup dining
LONDON - Pizza Hut is rolling out a football-focused digital marketing campaign...
Pepsi continues Coca-Cola World Cup spoiler efforts through digital
LONDON - PepsiCo has tied up with Microsoft Advertising to launch a...
Force behind Brand Beckham exits
LONDON - Brand Beckham, the company that handles endorsements for David Beckham...
Lipton Ice Tea shelves TV ad campaign
LONDON - Lipton Ice Tea is scaling back its UK marketing plans,...
PepsiCo sets health target across entire product range
LONDON - PepsiCo UK has unveiled a 10-year strategy to make its...
Coke Zero fails to carve niche as share slumps
LONDON - Coke Zero's share of the UK cola market has dropped...
Diet Coke's split personality
LONDON - Will yet another shift in marketing strategy begin to dilute...
Pepsi shows 'wild side' with online relaunch
LONDON - PepsiCo is to relaunch its UK website in April, as...
Pepsi Max World Cup spoiler ad stars Frank Lampard and Thierry Henry in body paint
LONDON - Pepsi Max is increasing its spoiler efforts around Coca-Cola and...
Schweppes to launch 'on-the-go' Lemonade variant
LONDON - Schweppes, the iconic British soft drinks brand owned by Coca-Cola,...
Diet Coke ad push urges women to 'Love it light'
LONDON - Coca-Cola is rolling out a multimillion-pound brand campaign for Diet...
Pepsi gives sugar-free consumers more for their money
LONDON - Pepsi is claiming a UK first by increasing the size...
Gatorade attempts to trump Powerade with biggest on-pack promotion
LONDON - Gatorade, the PespiCo owned sports drink, is rolling out its...
PepsiCo chief sets $30bn revenue target for healthy brands
LONDON - PepsiCo is to launch several new products under its Tropicana...
Pepsi drafts in Drogba and Torres for World Cup spoiler song
LONDON - Pepsi Max is releasing its Africa-and-football themed music track globally...
Britvic reports positive sales growth in run up to Christmas
LONDON - Britvic has today announced 11% sales growth across the group's...
PepsiCo appoints UK successor to Gruwez
LONDON - PepsiCo UK & Ireland has appointed Amanda Thomson to the...
Pepsi backs Lipton with Hollywood A-lister Hugh Jackman
LONDON - Lipton Ice Tea will launch a global marketing campaign in...
Paddy Power opens betting on brands debuting in soaps
LONDON - Paddy Power is taking bets on which fast food, soft...
YouTube eyes lead in web-enabled TV battle
LONDON - YouTube is aiming to steal a march in the race...
Round table video: Food and drink marketers take the initiative in self-regulation
LONDON - Food and drink marketers were praised for pre-empting the threat...
Next-generation 3D programming to provide opportunities for advertisers in 2010
LONDON - Viewers are still getting to grips with HD TV, but...
YouTube launches Shows site to generate ad revenue from VoD
LONDON - Google has launched a UK 'Shows' section on YouTube, highlighting...
Pepsi plots to spoil Coke's World Cup tie
LONDON - Pepsi plans to hijack the 2010 FIFA World Cup, sponsored...
