Pepsi
'Passion points' key to CSR push, says Britvic marketing director
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch'...
Britvic and PepsiCo brands unite to support community projects
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound...
Review of the Year: Top 10 marketing moments of 2011
Marketers had reason to be concerned as the New Year arrived, but...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
Coca-Cola has been named the world's most valuable brand for the 12th...
Ocado introduces discount 'pass' offering
Online grocery service Ocado is launching a scheme that offers a 10%...
NPower scheme offers cash to viewers who watch ads
NPower is to act as the lead partner for a new mobile...
Pepsi launches mini cans in UK
PepsiCo has introduced a smaller 250ml can for its Pepsi, Pepsi Max...
Pepsi to feature US 'X Factor' winner in Super Bowl ad
Next year's Pepsi Max ad for Super Bowl XLVI will feature the...
U-turn if you want to: Top 10 marketing U-turns
Ryanair beware: the pitfalls of repositioning have befallen many big brands, writes...
PepsiCo rejigs UK Walkers marketing function
PepsiCo, the US food and drinks giant, has appointed company veteran Sebastian...
Toyota named greenest brand in the world
Toyota has been named the greenest global brand in a major study...
PepsiCo at risk of missing own healthy foods targets
PepsiCo UK and Ireland has made slow progress to meet its own...
Britvic launches foam Tango in aerosol bottle
Britvic has created Turbo Tango, a variant of the fizzy fruit drink,...
Britvic launches virtual playground game for Robinsons promotion
Britvic is launching a major marketing augmented reality offensive behind its Robinsons...
PepsiCo changes US marketing structure
PepsiCo, the maker of Pepsi, is restructuring its drinks marketing function in...
PepsiCo launches search for tech innovators in Europe
PespiCo has kicked off a European-wide search for entrepreneurs to take part...
Britvic and Pepsi Lipton International push Ice Tea range
Britvic and Pepsi Lipton International (PLI) is launching a £1m marketing campaign...
Adwatch (18 May): Top 20 recall - Diet Coke on trend
The brand's latest puppet-starring ad continues to push women's fashion buttons.
Value of BlackBerry and Nokia brands fall
BlackBerry and Nokia have suffered precipitous falls in their brand value, while...
Pepsi gears up for summer with on-pack festival promotion
PepsiCo and Britvic have launched an on-pack promotion for the Pepsi brand...
Paddy Power targets Wayne Rooney sponsorship deal
The decision by Coca-Cola to end its deal with footballer Wayne Rooney...
Google and Vodafone top global and UK brand lists
Google has supplanted Wal-Mart and Microsoft to become the world's leading brand,...
PepsiCo creates world's first plastic 'green' bottle
PepsiCo is launching a petroleum-free bottle in an effort to ramp up...
Coke Zero aims to gain ground on Pepsi Max
Coca-Cola is launching a major Coke Zero ad offensive, as part of...
Pepsi returns to Sainsbury's shelves
Pepsi is back on Sainsbury's shelves again, following a stand-off between the...
'Mokia' will fly, but BlackBerry will suffer
The Microsoft-Nokia (Mokia) alliance is almost certain to fly, mobile experts believe,...
PepsiCo becomes largest food business in Russia
PepsiCo, the global giant behind the likes of Pepsi-Cola, Tropicana and Gatorade,...
Lipton appoints managing and marketing directors
Pepsi Lipton International has appointed Bruno Gruwez as its new managing director...
Pepsi beats rival to X Factor US sponsorship
Soft-drinks giant PepsiCo has won the sponsorship of 'The X Factor' in...
Coke and Pepsi battle it out for X Factor US sponsorship
Coca-Cola and Pepsi are reported to be in a £60m bidding war...
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