PR Essays

The enduring power of a good idea.

Marketing brings together top figures from the PR sector to discuss how the discipline has become integral to campaign planning and how its share of marketing spend has fared.

Read the essays from each of our specialists below:

The future's bright
Francis Ingham, PRCA

It's good to talk
Caroline Kinsey, Cirkle

All to play for
Graham Goodkind, Frank PR

Social skills
Candace Kuss, Hill & Knowlton

Put your faith in PR
Neil Bayley, Porter Novelli

Advocacy comes first
James Warren, Weber Shandwick