PR Essays 2011
Marketing PR Essays
Marketing assembled a panel of the PR industry's top practitioners to discuss the state of their sector, what the discipline has to offer and its place in the communications milieu.
Read about the discussion and see what the leading PROs have to say below.
Harnessing trend intelligence: Louise Lloyd, Cirkle
By tapping into emerging trends that resonate with consumers, brands can develop...
Telling a great story together, Miki Haines-Sanger, Golden Goose PR
Some of the most effective campaigns are those where the PR agency...
The 10 golden rules of PR: Hilary Meachham, Focus PR
For brands and PR agencies to work together in the long term,...
Honesty is the best policy: Graham Goodkind, Frank PR
Now more than ever, the public are wise to corporate chicanery and...
Take me to your leader: Paul Baverstock and John Sarsfield, MHP Communications
In a time of crisis, the communication of believable leadership, emotional integrity...
Is PR really worth it? Stuart Smith, Ogilvy PR
The importance of earned media such as social networks is rising, corporate...
A social gathering: Richard Brett, Shine Communications
With social media the lead discipline, PR agencies are best equipped to...
The living, breathing strategy: Richard Medley, Spider PR
Listen, be generous and useful, blur edges and provoke a reaction -...
Time social media grew up: Jim Hawker, Threepipe PR
After years as 'the next big thing' and a 'nice but optional...
What's the big idea? Fiona Noble, Weber Shandwick
Everyone is searching for the 'Big Idea', but much more relevant today...
- PHP Developer, Xcede Recruitment Solutions
- £30000 - £50000 per annum + Excelllent bens plus bonus, London
- Account Manager x 2, Blue Tree Recruits
- £26,000 per annum, Cobham
- Motion Graphics Designer, Firebrand London
- approx £32K, South London
- Graphic Designer - Exhibitions, Firebrand London
- up to £35K, Central London
