Procter & Gamble

 

 

Tango and Pringles ramp up Halloween marketing activity

Britvic, the owner of Robinsons and J2O, is to up its Tango...

 

Positive outlook

Amid mixed messages on the economy, big brands are still splashing out.

 

P&G ups sustainable packaging credentials

FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived...

 

Bacardi hires senior FMCG marketer Stefan Bomhard

Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King...

 

Speakers line up for inaugural International Marketing Festival

The inaugural International Marketing Festival in Edinburgh is set to launch later...

 

P&G blames marketing costs for Q4 profit drop

The world's largest advertiser, Procter & Gamble, has reported a 12% drop...

 

P&G eyes partnership Olympic Games activity

Procter & Gamble is looking into potential partnerships with other Olympic sponsors,...

 

P&G agrees extended Olympic sponsorship

Procter & Gamble has confirmed it will sponsor the next five Summer...

 

Reckitt Benckiser adspend aids profits

Reckitt Benckiser has benefited more than rivals Procter & Gamble and Unilever...

 

Digital Marketing Group posts its first pre-tax loss

Digital Marketing Group, the AIM-listed digital communications business, has posted its first...

 

Reality's new dimension

Technology is enhancing the customer experience like never before.

 

British Gas restructures to boost brand marketing

British Gas is restructuring its senior management team to give greater influence...

 

Facebook 'quadruples' number of advertisers over a year

Facebook's vice-president of global sales Mike Murphy has said that it more...

 

Gillette to run celebrity ads

Gillette is preparing to return to a celebrity-led ad strategy, just six...

 

Hovis embarks on first 'buzz marketing' drive

Hovis is launching its first marketing advocacy programme, to promote its recently...

 
 

Jenson Button becomes Head & Shoulders brand ambassador

LONDON - Jenson Button, the current Formula One world champion, has been...

 

Procter & Gamble 'to back' London 2012

LONDON - Procter and Gamble (P&G) is in talks to become an...

 

Renault to use Sims 3 for electric car roll-out

LONDON - Renault has signed a deal with video-games company Electronic Arts...

 

MasterCard promotes Gangotena to top marketing job

LONDON - MasterCard Worldwide has promoted Alfredo Gangotena to the position of...

 

Bacardi adds global brand director role

LONDON - Bacardi's marketing manager, Christian Woolfenden, has been promoted to the...

 

COI overtakes P&G with £208m annual adspend

LONDON - The COI has become the UK's biggest-spending advertiser, after increasing...

 

Fairy brings back iconic white bottle to celebrate 50th anniversary

LONDON - Fairy, the washing-up liquid brand, is reintroducing its iconic white...

 

Charmin toilet tissue ditched for Cushelle

LONDON - Charmin toilet tissue has been rebranded with the new name...

 

Arsenal Football Club appoints first marketing director

LONDON - Arsenal Football Club has appointed Angus Kinnear as marketing director,...

 

Procter & Gamble buys Ambi Pur from Sara Lee

CINCINNATI - Procter & Gamble has agreed to buy global air-care brand...

 

Brands struggle to kick the sales promotions habit

LONDON - This year has seen a plethora of brands lean more...

 

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

LONDON - Despite the tightening of purse strings during the recession, private...

 

Nielsen data on advertising spend reveals how UK brands are responding to the recession

LONDON - Marketers are still cutting their advertising budgets, but at a...

 

Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma

LONDON - Bernhard Glock, the former global media chief responsible for Procter...

 

Heineken appoints Nasard to head global marketing and sales

LONDON - Heineken has appointed Alexis Nasard as group commerce director.

 
 
 
 

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