Part of the Republic Group

Procter & Gamble

 

 
Old Spice generated 21% of user-generated content analysed across one week

Brand barometer: Men's deodorants - which is most prominent on the web?

Lynx has the highest share of voice but the 'Smell Like a...

 
Are marketers too fickle when it comes agency relationships?

Are marketers too fickle when it comes agency relationships?

Some of the UK's biggest brands are built on long-standing relationships with...

 
Victoria Pendleton: British Olympic cyclist signs up as brand ambassador for Pantene

Olympic hopefuls join Pantene campaign

Procter & Gamble (P&G) has signed up several female athletes, including British...

 
Unilever: 2011's 'five levers for change' CSR campaign

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and...

 
McDonald's: artist's impression of the London 2012 restaurant

Olympic sponsors score low recognition

Three out of five people are unable to name one Olympic sponsor,...

 
P&G: swaps Facebook 'likes' for clean water

P&G asks Facebook to 'like' clean water programme

Procter & Gamble (P&G) has launched a Facebook campaign to get consumers...

 
Procter and Gamble products

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline...

 
Procter & Gamble: some of the British athletes who will be P&G brand ambassadors

P&G to raise $5m for youth sports programmes

Procter & Gamble (P&G) has revealed plans to raise $5m (£3.3m) this...

 
Still from Ferrero ad

Sector Insight: Sugar confectionery and gum

Health messages and price rises appear to have had only a partial...

 
Coco: the use of celebrity endorsement, such as a 'face' for a campaign, is widespread

Sector Insight: Fragrances

Fragrances have bucked the trend during the economic downturn with healthy sales,...

 
Simon Michaelides: joining UKTV as lead marketer

UKTV hires ex-PepsiCo marketer Michaelides

UKTV, which owns the Dave and Watch TV channels, has appointed former...

 
Boots: uses 'natural' images in its ads

Government targets beauty brands with body-confidence pledge

The government is drawing up a voluntary pledge in partnership with fashion,...

 
P&G: unveils its London 2012 brand ambassadors

P&G picks Olympic athletes for brand ambassadors

Procter & Gamble has named 11 British athletes, who are set to...

 
Kellogg: Jonathan Myers joining as UK head

Kellogg hands P&G's Jonathan Myers UK role

Kellogg has appointed 20-year Procter & Gamble (P&G) veteran Jonathan Myers as...

 
Amanda Mackenzie: The Marketing Society's new president

Aviva's Amanda Mackenzie named Marketing Society president

Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled as...

 
 
McDonald's: has now signed up to the EU pledge group commitments on marketing

Brands pledge to avoid promoting unhealthy products to kids online

Food and drink brands, including Coca-Cola and Mars, have promised to change...

 
Mark Given: joining O2 as head of sponsorship

O2 hires Heineken marketer Given for top sponsorship job

Mark Given is leaving his role as brand director for Heineken UK...

 
Marc Mathieu, senior vice president of marketing, Unilever

Unilever is on a quest for magic - and failure is an option

Will the FMCG company's 'Crafting brands for life' strategy lead it to...

 
Start Today: sustainability initiative

Major brands join forces in Start Today sustainability initiative

Procter & Gamble, British Gas and Eurostar are among a coalition of...

 
Jenny Ashmore: Yell's new global chief marketing officer

Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think

Directories company Yell has hired Mars marketer Jenny Ashmore to the new...

 
Lucozade: one of GSK's key global brands

GSK restructure aims for 'fast-moving consumer healthcare' approach

GlaxoSmithKline (GSK) is to follow the brand management strategies of Unilever, Procter...

 
Marc Mathieu: Unilever’s senior VP marketing encouraging marketers to take risks

Unilever outlines 'more magic, less logic' fresh marketing philosophy

Unilever is to undertake a fundamental change in approach to its marketing...

 
Old Spice: promotion offers men the chance to emulate macho man Mustafa

Old Spice horse goes on UK university tour

Procter & Gamble's tongue-in-cheek macho hero ads for its Old Spice brand...

 
Facebook usage across the globe

Examining Facebook's plan to rule the web

Brands, agencies and partners describe their role in fuelling the world's biggest...

 
Liv Tyler: signed up as the new face of Pantene

Pantene signs Liv Tyler for relaunch

Procter & Gamble has signed up actress Liv Tyler as the new...

 
Chris Harris: joins HR Owen as marketing and customer director

Nokia's Harris moves to HR Owen

Chris Harris, the global brand and marketing strategy director at Nokia, is...

 
Facial skincare: UK sector value is expected to grow almost 4% year on year to reach £964m in 2011

Sector Insight: Facial Skincare

Cash-strapped consumers do not seem inclined to rein in their spending on...

 
Cancer Research UK: Race for Life deal with Tesco has ended after 10 years

Charities: when money's too tight to mention

Brands securing tie-ups with charities are tending to reduce their focus on...

 
Victoria Franks: joining M&S from Kao Brands

M&S hires brand chiefs to lead revival strategy

Marks & Spencer has made four high-profile marketing appointments as part of...

 
Christian Woolfenden: joins Paddy Power as marketing director for the UK and Ireland

Paddy Power hires Bacardi marketer

Paddy Power has poached Christian Woolfenden, Bacardi's current global brand director, as...

 
 
 
 

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders
 

Directory