Renault

 

 

Unilever personal care brands sponsor British Lotus F1 Team

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands...

 

Social Media: The value of a Like

The problem with trying to put a monetary value on a "like"...

 

Audi hires Euro RSCG exec to senior marketing role

Audi has hired ad agency executive Kristian Dean to the role of...

 

Sector Insight: Car retail

The squeeze on consumer spending, higher vehicle running costs and changing buying...

 

NotW readers backed brand, claims survey

News of the World readers felt least strongly about the phone-hacking allegations...

 

Marketing's Helen Edwards wins PPA Columnist of the Year

Helen Edwards, Marketing's regular commentator on brand strategy, was last night named...

 

TomTom ads to feature John Cleese

TomTom, the portable navigation device manufacturer, is redoubling its marketing efforts to...

 

Adwatch (24 May): Top 20 recall - Sky rides high

The brand's latest TV ad is a first step toward adding more...

 

Guinness to run first Apple iAd

Diageo GB's first iAd, launching tomorrow (3 May), will promote the Guinness...

 

EU in talks with F1 body over electric car championship

The European Commission is encouraging Formula 1's ruling body to create a...

 

Brand Health Check: Hyundai

Sales of the marque have slumped since the highs of the scrappage...

 

Brands cautious of iAd despite Apple rate-cut

Apple is facing a struggle to convince brands of the value of...

 

What not to say: government to 'restore public faith in environmental advertising'

Will the government's latest guidance on green marketing clarify or confuse, asks...

 

Brands line up for Apple's iAd launch

L'Oréal, Renault and Absolute Radio are among the brands which will advertise...

 

Renault-Nissan to integrate PR and marketing functions

Car-making alliance Renault-Nissan is to unify its marketing and communications as it...

 
 

BMW 'zero emissions' ad banned

A BMW print ad has been banned by the Advertising Standards Authority,...

 

Renault pitches France against UK in comic ads

Renault is rolling out an integrated campaign encouraging British consumers to think...

 

Survey reveals Ford as the UK's favourite car brand

Ford has been voted the UK's favourite car marque, with Skoda the...

 

Monaco delivers sponsor tonic for F1

The credit crunch may have forced Formula 1 to abandon for good...

 

Vauxhall backs Meriva with £10m ad strategy

LONDON - Vauxhall is backing the relaunch of the Meriva, its family...

 

Barclays in F1 tie-up search

LONDON - Barclays is believed to be eyeing up opportunities for sponsorship...

 

Toyota's UK sales fall in wake of global vehicle recall

LONDON - Embattled car manufacturer Toyota saw new vehicle sales in the...

 

Renault launches Facebook game to engage city drivers

LONDON - Renault has launched a Facebook game in an effort to...

 

Helen Edwards joins Marketing

LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week...

 

Electric and hybrid car sales plummet

LONDON - The government's scrappage scheme has led to a sales slump...

 

Renault to use Sims 3 for electric car roll-out

LONDON - Renault has signed a deal with video-games company Electronic Arts...

 

Renault to launch 'value' brand Dacia in the UK

LONDON - Renault is to launch its entry level marque Dacia into...

 

GM backs first electric car with European push

LONDON - General Motors is rolling out a high-profile campaign to promote...

 

Renault brand to remain in F1

LONDON - Renault is to continue to compete in Formula One next...

 

Brand Health Check: Skoda

The car marque's quirky style seems to have been lost in a...

 
 
 
 

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