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Brand barometer: Carbonated drinks - which is most prominent on the web?

Coca-Cola has the highest share of voice while 68% of conversations about...

 

Betfair to knock rivals for the first time in campaign

Betfair is to name rival bookies for the first time as part...

 

VisitWales top marketer exits for Cardiff & Co

VisitWales top marketer Roger Pride is leaving the Welsh tourism body to...

 

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is...

 

VisitBritain and DCMS in £25m global tourism push

VisitBritain, the marketing body and UK tourism board, and the Department for...

 

Groupon reins in marketing spend as it reports loss of $42.7m

Groupon has cut its marketing spend by nearly $50m in the three...

 

RB takes to Facebook to sell Cillit Bang extension

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through...

 

Social brands: Betfair turns to comedy writers for social media

Online gaming giant Betfair has placed experimentation at the heart of its...

 

Feel Good Drinks in Mamma Mia! promotion

Feel Good Drinks, the soft drinks brand, has partnered with the musical...

 

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be...

 

Google releases Chrome for mobile

Google has launched a smartphone and tablet version of Chrome for Android...

 

RB commits £100m to building brands and 'powermarkets'

Reckitt Benckiser has today committed to an additional £100m investment in brand...

 

Simon Calver quits LoveFilm for Mothercare

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the...

 

Coca-Cola to boost brand spend by up to $400m

Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of...

 

Honda plots to overhaul customers' online journeys

Honda is overhauling its digital presence in a bid to improve customers'...

 
 

Groupon buys data start-up Adku to boost personalisation

Groupon, the group deals service, has acquired data personalisation start-up Adku for...

 

Sports Relief launches mobile app to drum up support

Sport Relief, the sister charity event to Comic Relief, has launched its...

 

Warburtons parts company with marketing director Hayes

Warburtons has parted company with marketing director Richard Hayes after nearly five...

 

Unilever personal care brands sponsor British Lotus F1 Team

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands...

 

O2 extends England rugby sponsorship for four years

O2 has signed a new four-year extension to its sponsorship of the...

 

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid...

 

Rugby's first interactive app launched for RBS Six Nations

England rugby fans are being encouraged to participate in this year's Six...

 

Brand barometer: Men's deodorants - which is most prominent on the web?

Lynx has the highest share of voice but the 'Smell Like a...

 

Goldstone to exit Premier Foods

Troubled food company Premier Foods is parting company with group marketing director...

 

Escada relaunches 90s perfume range on Facebook

Escada, the luxury women's brand, has launched an eight-week Facebook campaign with...

 

Virgin Media and BT handed advantage in broadband marketing battle

Only Virgin Media and BT will be able to advertise broadband speeds...

 

BT broadband customer base reaches 6.1 million

BT has reported a pre-tax profit lift of 18% to £628m in...

 

Unilever ups ad and promotional spend by £124m

Unilever, the owner of brands including Ben & Jerry's and Flora, said...

 

Twitter rolls out first wave of UK brand pages

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK...

 

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's...

 
 
 
 

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