Unilever
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus...
Unilever personal care brands sponsor British Lotus F1 Team
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands...
Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch
Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid...
Are marketers too fickle when it comes agency relationships?
Some of the UK's biggest brands are built on long-standing relationships with...
Unilever ups ad and promotional spend by £124m
Unilever, the owner of brands including Ben & Jerry's and Flora, said...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Is the World Economic Forum at Davos in Switzerland merely a political...
Unilever launches global charity foundation
Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and...
Innocent to part company with marketing director Delabriere
Thomas Delabriere, marketing director at Innocent Drinks, is leaving the drinks company...
Sector Insight: Men's grooming and shaving
The fashion for men to don four-day stubble has caused a decline...
Lynx lines up campaign for new haircare range
Unilever is readying a major campaign to promote the UK arrival of...
Unilever follows Lurpak with £10m Flora push
Unilever is relaunching its Flora portfolio with a £10m marketing campaign to...
Girls get the 'Lynx effect'
Lynx, the Unilever-owned male grooming brand, is launching a women's body spray...
Google ranked top brand and Dove enters top 20
Google has been named the UK top-rated brand by UK consumers for...
Top trends for marketers from CES 2012
For those who missed out on the Consumer Electronics Show, Marketing asked...
Unilever's Weed talks media connectivity and consumer behaviour
Technology convergence is set to dramatically change how people consume media and...
Unilever introduces limited edition women's body spray for Axe
Unilever is introducing a women's fragrance to its limited edition Anarchy range...
Samsung fills vacant mobile marketing director role
Samsung UK & Ireland has filled the mobile marketing director vacancy left...
Social video explodes as brands 'become friends' with consumers
Social video sharing has experienced massive growth over the past five years,...
Review of the Year: Top 10 marketing moments of 2011
Marketers had reason to be concerned as the New Year arrived, but...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
Delegates who gathered at The Marketing Society's annual conference were left in...
Editor's Comment: Brace for eurozone brand impact
Are UK brands ready for a threatened eurozone implosion? If your portfolio...
John Lewis scoops Brand of the Year for second year running
John Lewis has won The Marketing Society's Brand of the Year for...
CSR departments are redundant, says Unilever's Weed
Brands should build corporate social responsibility (CSR) into all their working practices...
Aviva's Amanda Mackenzie named Marketing Society president
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled as...
Brands pledge to avoid promoting unhealthy products to kids online
Food and drink brands, including Coca-Cola and Mars, have promised to change...
Unilever draws up 'Five Levers for Change' strategy
Unilever has published its Five Levers for Change strategy which will be...
Unilever chief Paul Polman plans 'beyond CSR'
Unilever chief executive Paul Polman has claimed the company is incorporating its...
More Th>n hires Capital One marketer Dominic Grounsell
RSA-owned insurance brand More Th>n has appointed Capital One marketer Dominic Grounsell...
Sector Insight: bodycare and depilatories
Bodycare and hair-removal products remain strong areas of interest for women who...
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