Volkswagen
Adwatch (Feb 8) top 20 recall: Currys/PCWorld
The retailer's return to generic sales ads betrays a lack of courage...
Are marketers too fickle when it comes agency relationships?
Some of the UK's biggest brands are built on long-standing relationships with...
Vodafone copies Volkswagen and Dixons with Star Wars campaign
Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring...
Five routes to social media success
Andrew McCormick on how to get the best from five social networks.
VW launches Golf GTI viral anniversary work
Volkswagen (VW) is rolling out its biggest UK social-media campaign to date...
Adwatch (Nov 9) - Top 20 recall: John West
Ad misses the chance to highlight an interesting initiative more effectively.
Audi hires Euro RSCG exec to senior marketing role
Audi has hired ad agency executive Kristian Dean to the role of...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
Coca-Cola has been named the world's most valuable brand for the 12th...
Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep
Insight about the relationship between car and driver taps into deeper themes.
Toyota named greenest brand in the world
Toyota has been named the greenest global brand in a major study...
Google top Gold winner at Cannes Lions festival
Google was the brand awarded the most Golds at the Cannes Lions...
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
US cookie brand is trying to teach old dogs new tricks with...
Hyundai to put name up in Piccadilly Circus lights
Hyundai, the Korean car manufacturer, has signed a deal with Land Securities...
Audi blazes trail with UK internet-TV advertising first
Audi, the luxury car brand, will be the first advertiser to run...
Peugeot appoints Morgan Lecoupeur as UK marketing director
Peugeot has appointed Morgan Lecoupeur to the role of UK marketing director,...
Adwatch (6 April) - Top 20 recall: Cravendale gets creative
When ads are this creative, it doesn't matter that the idea is...
Mercedes-Benz hires VW marketer David George
German luxury car marque Mercedes-Benz has hired David George for the position...
Volkswagen readies email 'driving' campaign
Volkswagen is launching an email campaign later this week to promote its...
Volvo hires Richard Monturo as global marketing head
Volvo has hired ad agency executive Richard Monturo as its first head...
Piccadilly Circus lights open to new brand as Sanyo exits
One of the world's most iconic advertising sites is going up for...
Skoda promotes marketer and promises record spend
Skoda has promoted Heidi Cartledge to head of marketing and pledged to...
Retailers absorb VAT hike for a limited time
A number of retailers will not pass on the hike in the...
Volkswagen to launch Discovery Channel idents
Volkswagen is rolling out a set of idents on the Discovery Channel...
Audi to launch A7 Sportback ads during X Factor final
Audi is to launch a TV ad for its A7 Sportback model...
Ford draws up branded entertainment strategy
Ford of Britain is revamping its marketing strategy in an effort to...
Skoda loses another top UK marketer
Skoda faces a potential marketing crisis after losing its second top UK...
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
Apple's brand value has surged 37% but it has only charted a...
Bentley hires Alasdair Stewart to top marketing role
Luxury car marque Bentley has hired Alasdair Stewart to the role of...
VW creates augmented reality Golf Match
Volkswagen has launched an augmented reality campaign to promote the features of...
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