Barclays Cycle Hire launches in London today (30 July), with the bank defending the strategy behind its £25m, five-year sponsorship of the scheme
Rebranding an aircraft fleet is far more than the typical paint job, finds Nicola Clark
British Airways has blamed industrial action and disruption caused by the Icelandic volcanic ash cloud, after recording a £164m pre-tax loss in the second quarter
Devotees of Apple's sleek gadgetry will now have a new location at which to camp overnight for product launches, with its biggest store opening in London next weekend
Latest News
LK Bennett to roll out 'real women' campaign
LK Bennett has turned to "real women" rather than professional models to...
Analysis
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BrandZ Top 100 Brands -
The New Music Market -
Under the lens -
Don't be a codebreaker -
F1's brand challenge -
Gambling on digital -
BBC rivals start to circle -
Reaching Bloggers -
Consumer empowerment -
Nostalgic noughties -
Food & drink round table -
Bonues for marketers -
Interbrand top 100 global brands -
Power 100 marketers -
Top 100 global brands
How to influence the influencers
All consumers influence each other, so it is useful to know which...
Electric cars face marketing short circuit
The motor manufacturing industry, already devastated by the recession, has a tough...
Is procurement killing marketing creativity?
Those who deride this business function have overlooked its ability to motivate...
Biggest brands: BrandZ top 100 global brands
The latest BrandZ list of the top 100 global brands shows that...
New musical success
The mainstream live music scene is awash with corporate sponsorship but brands...
Biggest brands: Top 100 advertisers 2010
Many major brands were forced to scale back their marketing budgets during...
Biggest brands: Top 100 online advertisers 2010
While the recession cut a swathe through above-the-line media channels, digital marketing...
One size fits none
LONDON: Brands are under renewed fire for using ultra-thin models and airbrushing...
Top 10 ads with the highest recall in a single week in Adwatch 2009
LONDON - A Confused.com commercial with people commenting on the ease of...
Biggest Agencies and Brands
Marketing's Digital Agency League Table 2009
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
- 28.07.10BMW 'zero emissions' ad banned
Latest Blog Posts
What's worse than Nick Griffin? Nick Griffin and Peter Tatchell
Jeremy Lee, 23 July 2010
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