When is a tiger not a tiger?
02 February 2012
Latest News
Rugby's first interactive app launched for RBS Six Nations
England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.
Rugby's first interactive app launched for RBS Six Nations
England rugby fans are being encouraged to participate in this year's Six...
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the...
Goldstone to exit Premier Foods
Troubled food company Premier Foods is parting company with group marketing director...
Escada relaunches 90s perfume range on Facebook
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with...
VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
Chris Macleod, Transport for London's marketing director, gives his advice to new...
Barbour shells out on search ads to fight fakes
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't...
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In Depth
Brand barometer: Social media performance of Müller
A look at the performance of Müller in social media over the...
Brand barometer: Men's deodorants - which is most prominent on the web?
Lynx has the highest share of voice but the 'Smell Like a...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics...
Do consumers really care about eco-packaging?
Brands are under pressure to make their packaging sustainable, but does a...
What do you do when the Prime Minister comes knocking?
When politicians express negative opinions about brands and their advertising, marketers start...
Adwatch (Feb 1) - Top 20 recall: First Choice
Ads fall short of making a compelling case for booking a holiday...
Sector Insight: Dark spirits
Brand-owners are taking steps to overcome the perception of dark spirits, such...
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