Profiles

 

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

 

TfL's Chris Macleod on marketing's battle against Olympic gridlock

The Transport for London marketing director's preparations for the London 2012 Olympics...

 

Subway's UK marketing chief on putting health and value at the heart of the brand

Subway's UK head of marketing cites health and value as the main...

 

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla...

 

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands...

 

Meet the marketer charged with steering Ford into a new age

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of...

 

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

Danielle Crook, director of brand marketing, Vodafone UK, is keen that the...

 

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of...

 

Muller's Lee Rolston on getting consumers talking about the yoghurt category

Lee Rolston, marketing director of Muller, is proud of the brand's unusual...

 

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the...

 

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