News
Rugby's first interactive app launched for RBS Six Nations
England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the...
Goldstone to exit Premier Foods
Troubled food company Premier Foods is parting company with group marketing director...
Escada relaunches 90s perfume range on Facebook
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with...
VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
Chris Macleod, Transport for London's marketing director, gives his advice to new...
Barbour shells out on search ads to fight fakes
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't...
Virgin Media and BT handed advantage in broadband marketing battle
Only Virgin Media and BT will be able to advertise broadband speeds...
Are marketers too fickle when it comes agency relationships?
Some of the UK's biggest brands are built on long-standing relationships with...
BT broadband customer base reaches 6.1 million
BT has reported a pre-tax profit lift of 18% to £628m in...
Supermarket sweep for in-store Wi-Fi
All the big four supermarkets are now trialling Wi-Fi for customers in...
Unilever ups ad and promotional spend by £124m
Unilever, the owner of brands including Ben & Jerry's and Flora, said...
Smirnoff to feature in Madonna video
Madonna is extending her partnership with Diageo through a product placement deal,...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Is the World Economic Forum at Davos in Switzerland merely a political...
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Ambient
- Cadbury signs deal with ITV to lift Spots V Stripes
- Everton extends deal with Chang
- Pernod Ricard in push for Brancott Estate wine
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Cinema
- Brands line up for final slice of Harry Potter
- Bombay Sapphire builds on history with Imagination campaign
- Swarovski adds another dimension to Kate Moss
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Digital Media
- VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
- Twitter rolls out first wave of UK brand pages
- Time Out's marketing director Booth exits for The Hut Group
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Magazines
- Time Out's marketing director Booth exits for The Hut Group
- Elle magazine creates app and campaign for Nokia 700
- Merrill Lynch targets rich via luxury yacht mag
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Mobile Media
- Death of Steve Jobs draws tributes for Apple's 'visionary'
- Apple hype falls flat as iPhone 5 fails to materialise
- Sony Ericsson hires head of content and marketing strategy
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Outdoor
- VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
- Locog to open Olympic outdoor auction to non-sponsors
- Curbs on marketing and media proposed by childhood review
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National Press
- News International marketer Dawe to leave newsprint for HarperCollins
- Review of the Year: Top 10 marketing mishaps in 2011
- The Sun moves into social gaming
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Radio
- Global Radio to roll out regional daily-deal sites
- Absolute Radio boss claims 70%-80% lift in engagement with iAds
- Hobgoblin and Kerrang! seek 'alternative' Wills and Kate
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Television
- Sky to launch pay-as-you-go content for non-subscribers
- Insurer RSA adds Sky marketer amid restructure
- Linear TV viewing maintains high in 2011
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