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EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.

 

Google Chrome beats IE to become the world's favourite browser

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Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most...

 

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to...

 

M&S profits drop for first time in three years

Marks & Spencer has posted its first underlying pre-tax profits drop in...

 

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual...

 

Dove seeks 'brand love' with strategic shift to Facebook

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Unilever is switching the focus of its Dove marketing strategy to Facebook,...

 

Microsoft prepares MSN UK 'Best of now' campaign

Microsoft is aiming to increase visitor numbers to MSN UK with its...

 

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the...

 

Government focuses on growth in new cross-Whitehall marketing strategy

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The government is to make ad campaigns aimed at stimulating growth a...

 

Yell loses marketing chief Ashmore amid overhaul

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Directories brand Yell is to be re-branded as 'hibu' and has parted...

 
 
Orange: latest Gold Spot with stars from The Inbetweeners and The Expendables

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with...

 
Amazon Kindle: e-readers to be sold by Waterstones

Waterstones to sell Amazon's Kindle

Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital...

 
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the...

 
 
 
 
 
 

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