Marketing, 13 June 2002, 00:00am
BRANDING BRIEFS: PepsiCo campaign stars David Beckham and Britney Spears
PepsiCo's 'share the dream' football campaign will star David Beckham and Britney Spears wearing branded shirts created by Award International. Around 20, 000 shirts will be handed out to Pepsi drinkers as prizes and premiums during the campaign.
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