The retailer has announced that it will spend £15m launching the non-food online range as part of its attempts to increase its share in the non-food market following the recent establishment of its own-brand homewares line called Tu.
The announcement came as Sainsbury's announced its most recent results which showed a rise in sales of 5.8% to £19.29bn.
The retailer is planning to sell both branded and own brand non-food products at Sainsburys.co.uk and it is currently recruiting non-food product designers, buyers, merchandisers and administrative staff. The first collection designed in-house will be launched in Sainsbury's stores in autumn.
As well as selling non-food products online and the launch of Tu homewares, the supermarket chain has also expanded its fashion offering and launched a children's cookware range recently as well as launching its premium homewares range called Different By Design.
Sainsbury's Tu homewares brand, which comprises 1,700 products, was launched in two stores last month and is set to roll out to 11 stores by September next year.
The non-food offer is expected to be similar to what is available in store with electrical goods being a key focus.
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