The retailer will introduce about half of the features it uses in its Bournemouth store, which has a include grass roof and low-energy lighting.
Other retailers are also trialling green store concepts. Asda operates several timber-frame stores, and Aldi is preparing to open an eco-store in Ludlow, Shropshire.
Environmental strategies will be discussed at Marketing's upcoming Green, Ethical & Healthy Innovations Conference on 8 July. Marketers from retailers and manufacturers including Divine Chocolate, Cadbury Schweppes, Tesco, The Co-operative Group, Lush, V Water and Eat Natural will discuss how companies can tap into consumer demand for products and services that reflect concerns for environmental, ethical and healthy living.
Click here for conference details.
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