Dairylea Slices will now come in 160g packs, with the 180g format having been discontinued. The packaging of the product remains unchanged.
The company attributed the strategy to global food price inflation and difficult market conditions.
Kraft is one of the first UK food brands to adopt such an approach. In the US, Unilever recently replaced its 32-ounce jars of Hellmann's mayonnaise with 30-ounce variants, while Kellogg lowered the content volume of some breakfast cereals. In both instances, the prices charged were not reduced.
Earlier this year, Cadbury in the UK replaced its 140g packs of Dairy Milk with a 100g version, and its 250g packs with a 230g offering. The company said the decision was a reaction to shopping trends.
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