The company said the deal brings its total number UK shopping centres in its network to 57, operating 527 panels, of which 350 will be 'Iconic Pod' portrait-style digital panels.
The 'Iconic Pods' are vending machines with double-sided digital panels offering touch-screen and video capabilities for brands. The pods also offer brands the opportunity to dispense coupons, loyalty cards and maps.
The first phase of the roll-out will equip 16 centres with 200 panels ahead of the Christmas shopping period.




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