SELF-PROMOTION
Q: We are launching a product and want to run promotional activity to drive sales. What are our options?
A: You should try Ashley Stewart (020 7580 9103). The company has a promotional division which can supply a wide range of people to support your activity.
You could, for example, have in-store/retail personnel, actors or entertainers such as fire-eaters, jugglers or magicians to match whatever level of promotion you are looking for.
Ashley Stewart's clients include top retail names Harrods, Harvey Nichols and Selfridges.
HAPPY RETURNS
Q: We need help getting the right tone with some direct mailing and want to measure our ROI. Who can you suggest to help us?
A: Give Crazy Horse a call (01892 516 116). As a specialist direct agency, it will be able to fully understand your brand and the relevancy of where it is placed.
Everything it does is run through what it calls 'brand response', which will measure ROI for every action taken. Its clients include Perfectly Clear and AXA PPP healthcare.
BOND BUILDER
Q: We've just had some personnel changes on the team and our boss wants us to go on a team-bonding day to welcome the new recruits. Do you have any ideas?
A: Why not try an outdoor team-building course? A Day in the Country (01869 810 823) offers a wide range of services to suit a host of needs.
The company, which is based on the Oxfordshire/Northamptonshire border, offers activities ranging from trust-building and communication to problem-solving skills.
Options for your team include a mountain-rescue exercise, for example, intended to ensure they create instant bonds with one another.
MAIL CALL
Q: We are planning our first mailing campaign, to raise awareness of our work. Who can print this for us, as well as have time to deal with us personally, as we don't have much experience in print media?
A: Get in touch with Adtec (020 7837 6714). It can supply a complete reprographic, print and media service and works closely with its clients from concept through to delivery.
Adtec employs a dedicated team of problem-solvers, which is small enough to give you the personal touch you are seeking. It prides itself on its thoroughness, and timely delivery.
- Tel 020 8267 4305 or email marketing.helpline@haymarket.com.
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