LK Bennett website lets users buy clothing worn by catwalk models in video

 

LONDON - LK Bennett has launched a new click-and-buy video function on its website, allowing consumers to buy the new autumn and winter collections of clothing from an online video.

LK Bennett website lets users buy clothing worn by catwalk models in video

The video footage is from a fashion show that took place at The Dorchester during an afternoon champagne tea, featuring luxury clothes, shoes and accessories.

The service has been developed by Product Magnet to let web browsers see a moving version of the clothing on a model for a more informed purchasing decision.

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