The brand search is being led by commercial director Stewart Thomson. The three-year contracts will give the brands access to all 72 league clubs across three divisions.
The Football League currently has two platinum sponsors, E.ON and Texaco, and three title sponsors - Coca-Cola, Carling and Johnstone's Paint - for league and cup competitions.
Live league matches return to terrestrial TV next year for the first time in more than 20 years following a £264m broadcast deal with BBC Sport and Sky Sports.
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