The incumbent, Euro RSCG London, will not repitch for the account as it is no longer on the COI roster.
The agency's last fire safety TV campaign, ‘pull your finger out', featured British actress Julie Walters and urged viewers to test their fire alarms before it is too late. It supported the Government's publicity campaign, ‘fire kills'.
According to government figures, one in three smoke alarms fail because they do not have working batteries.
It was announced yesterday that Mother has won the COI advertising account for the Energy Saving Trust following a three-way pitch against MCBD and DDB London.
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