In response to customer demand the department store chain is launching 20,000 free downloads of the track on its website. It is encouraging anyone that downloads it to make a donation to the Wallace and Gromit's Children's Foundation, its registered charity of the year.
The song was re-recorded by the John Lewis Music Society to give it a more intimate feel and features the vocals of Matt Skinner, a member of John Lewis' IT department.
Craig Inglis, John Lewis' head of brand communications, said the ad had been watched by 100,000 people on YouTube and that a large number of consumers had been asking for the track in-store and searching for it online.
The multi-million pound campaign, created by Lowe London, runs till the 19 December and involves TV, interactive online and outdoor activity, including 10-second ads run on digital escalator panels.
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