In response to customer demand the department store chain is launching 20,000 free downloads of the track on its website. It is encouraging anyone that downloads it to make a donation to the Wallace and Gromit's Children's Foundation, its registered charity of the year. The song was re-recorded by the John Lewis Music Society to give it a more intimate feel and features the vocals of Matt Skinner, a member of John Lewis' IT department. Craig Inglis, John Lewis' head of brand communications, said the ad had been watched by 100,000 people on YouTube and that a large number of consumers had been asking for the track in-store and searching for it online. The multi-million pound campaign, created by Lowe London, runs till the 19 December and involves TV, interactive online and outdoor activity, including 10-second ads run on digital escalator panels.
By Miranda Fitzgerald, Marketing, 08 December 2008, 5:30pm
John Lewis to release cover of Beatles classic
LONDON - John Lewis is releasing the single of its cover version of the Beatles classic 'From me to you' that features in its Christmas ad campaign.
All Comments
There are currently no comments.
To post comments please log in here
- Head of Online, La Senza Lingerie
- £excellent plus package, North London
- Account Manager - BTL, Daniel Marks Recruitment
- £25-30k + benefits, West London
- Website Trading Manager, Propel
- £20000-£50000, South East England
- Head of Creative Design – Innovator Brand, Aquent
- Up to £55k + Bens, West London
News By Email
You can sign up for our bulletins. Select bulletins you are interested in, enter your email address and click the button below
Comments