'The most important issue when presenting a green image is that it is authentic,' said Dennis. 'Honda's Earth car was driven more by the perception it wanted the public to have than its true objectives. Reality has overtaken that and we have to be more focused on energy conservation technologies.'
Honda used F1 to launch an 'Earth car' carrying a picture of the globe. The dichotomy of linking motorsport to an environmental push drew criticism. However Honda committed to a number of environmental projects as part of the 'Earth Dream' concept.
Under the initiative, Honda urged brands to donate to environmental charities in exchange for branding space within the image of the earth on the car livery. When contacted, Honda was unable to clarify its future plans for its Earth Dream projects.
In addition to funds from Honda and its partners, by the start of this year the Earth Dream initiative had also raised £98,000 in public donations to the Marine Stewardship and Forest Stewardship Councils.
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