John Lewis Direct, the online arm of John Lewis department stores, has added software from Omniture Merchandising to its site to improve online merchandising to its customers using dynamic landing pages and contextual promotional banners.
John Lewis Direct will provide visitors with relevant and product suggestions to boost cross- and up-sell opportunities.
Currently the site lists products in ranges such as home and garden, fashion, technology and sports, but does not promote additional products during the selection process.
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