Twinings mounts direct campaign for holidays

 

LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.

Twinings mounts direct campaign for holidays
 

One mailer offers customers who spend more than £30 a free tub of Twinings New Swiss Hot Chocolate while the second offer entitles the customer to free postage and packaging if they spend more than £35.

The work, created by Golley Slater, will also feature the Twinings Tea Tasters Club, which allows customers to take out a six or 12 month subscription for themselves or as a gift.

The Christmas 2008 Twinings Direct catalogue has also gone out to existing customers and is available in its flagship London store.

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All Comments

Andrew Girdwood - 10 December 2008

Hot chocolate? Bah. All they need to do is introduce the world to the wonders of Lemon & Ginger tea and they'll be set for life!

Gemma Charles - 11 December 2008

Yeah it's great isn't it.

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