By Gemma Charles, Marketing, 11 December 2008, 1:12pm

Conservative Party embraces digital campaigning with senior appointment

LONDON - Conservative frontbencher Jeremy Hunt MP has been appointed to the new role of official spokesman for online campaigning for the Conservative Party.

Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha.

Hunt also plans to build closer links for the party with web entrepreneurs though organising and attending relevant events.

Commenting on the appointment, Jeremy Hunt said: ‘The election of Barack Obama shows the political party that wins the online battle gains a huge advantage. My job is to make sure we deliver that for the Conservatives in Britain.'

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Martin Thomas - 12 December 2008

I am not sure whether Hunt is more than simply a figurehead, but behind the scenes the Conservative Party have assembled an impressive new media team to support Cameron's digital ambitions. Brown needs to shake off his 'analogue politican' label and start gathering his own team for the forthcoming battle.