The trailer will go live on 15 January, and will be hosted across the MSN portal, via the MSN homepage, MSN Entertainment, MSN Movies, MSN Messenger and MSN Cars to create buzz and engage film fans with content online.
MSN will tag the trailers to allow Universal Pictures to target the 18m registered MSN passport users throughout the lifecycle of the film.
Universal Pictures has previously worked with Microsoft Advertising to promote films including Hulk, Wanted, Mama Mia, The Mummy and Hell Boy 2 with editorial content across the MSN portal and campaigns on MSN Messenger and Xbox.
