By Fiona Ramsay, marketingmagazine.co.uk, 21 January 2009, 08:35am

Microsoft unveils music download service on MSN Mobile

LONDON - Microsoft has launched a music download service on MSN Mobile which will allow users with internet-enabled phones to purchase and download music via their mobile.

MSN Music Store

The new service is available across all UK network operators and boasts a catalogue of up to one million tracks, 25,000 Realtones and 10,000 Music Videos from record labels such as Sony Music and Warner Music.

Users who have an internet-enabled phone can purchase full tracks for £1.50 via the PayForIt billing framework. Charges appear on the user's monthly bill in the case of post-pay contracts, or debited direct from pre-pay mobile plans.

Consumers enter www.msn.co.uk into their phone internet browser and select the music service from the menu. Alternatively users can text MSN to 63463 and will be sent a link to the service.

The MSN Mobile Music service is provided via an exclusive partnership with VidZone Digital Media.