The show, called David Mitchell's Soap Box, will consists of three to five minute comedy sets by the Peep Show on a range of subjects from football to personal hygiene. It will run for 20 weeks and is available to download free from a number of sites, including iTunes, FHM and Channel Flip from 6 February.
Bulldog co-founder Simon Duffy said that the show would allow the company to increase brand awareness and interact with its customers, rather than ‘advertise at' them.
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