By Fiona Ramsay, marketingmagazine.co.uk, 23 February 2009, 2:45pm

Philips decides new experiential agency roster

LONDON - Electricals firm Philips has appointed a roster of agencies to handle experiential marketing and exhibitions after a review of its UK agency arrangements following the merger of its Domestic Appliances & Personal Care with Consumer Electronics businesses early this year.

Philips has tasked The Field and Iris Experience to handle experiential marketing, and Event Exhibition & Design, Genesis and 2112 to work with it on exhibitions work.

The company conducted a wide-ranging pitch process with over 25 agencies that were providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster.

Agencies invited to pitch for the business included The Field, Iris, RPM, Fitch, and WDMP. A design review is ongoing.

The review does not affect Philips' global ad and media buying agencies DDB and Carat, but Philips has also put its multi-million pound global PR account - held by Manning Selvage & Lee and Text 100 - out to pitch.