The drink is made from only naturally-sourced ingredients and is the first from the brand to be stored in the refrigerator after opening. It must be consumed within three weeks as it contains no artificial preservatives or sweeteners.
The Be Natural fruit squash is priced from £1.49. It will be stocked in ASDA, Morrisons, Sainsbury's, Somerfield, Tesco, and Waitrose. The drink is available in three flavours - Orange & Passionfruit, Apple & Strawberry, and Blackcurrant & Pear.
The campaign includes print and online advertising, plus in-store marketing.
Squash sales were worth £446m in 2008. Robinsons has a 48% market share and has reported a sales growth of 7%.
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