FlyTrapGames.com, at www.flytrapgames.com, has been set up as a guide to the casual games world - whether they are played free online, on the mobile phone as part of a daily commute or on a traditional games console.
Supported by AOL's digital advertising business, Platform-A, the site will offer display advertising as well as content-targeted links on the website.
Sean O'Connell, AOL Europe's director of games, said there was a gap in the market for an ‘unbiased, editorially-led site about casual gaming. This is an opportunity for AOL to create a completely new community, which will offer a compelling vehicle for advertising partners to reach an engaged, niche audience'.
FlyTrapGames.com aims to show gamers the best the web has to offer for online fun, as well as key releases on mobile and consoles.
AOL's traditional online games site http://games.aol.co.uk/ reaches almost 1 million unique visitors per month.
FlyTrapGames is the latest in AOL's plans to launch more than 30 new websites across the MediaGlow network. MediaGlow launched in January 2009 to centralise AOL's entire global publishing efforts.
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