SEAT has partnered with Microsoft Advertising to create the emagazine, which goes live on today and features on the SEAT homepage and as part of the ‘car of the month' feature on MSN.
SEAT wanted to generate test drive and brochure enquiries via innovative online activity. Microsoft and Metia Software developed the interactive site to provide information about the new model in the form of clickable video and audio content, with embedded hotspots to drive visitors to make online requests.
Recent research by Microsoft Advertising found that 79% of use the internet throughout the process of purchasing a car.
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