Edam cheese partners Scout Association

 

LONDON - Dutch cheese Edam is targeting families with children in its 2009 promotional campaign.

Edam cheese partners Scout Association

Its partnership with the Scouts Association, will see Edam sponsor the ‘Chefs Badge' - in an attempt to show the importance of being able to cook from a young age.

The company is also to release a recipe booklet titled ‘Edam Made for Eating'; consisting of a range of dishes that uses the Edam wedge in all formats.

Elien Zwart-Dijkstra, Marketing Manager for Friesland Foods, comments: ‘We continue to be in a privileged position representing such a well loved brand in the UK. We have a great taste with good nutritional benefits'.

X

You must log in to use Clip & Save

 
 
 

All Comments

There are currently no comments.

 

Only registered users may comment. Sign in now or register for free.

 
 
 

Jobs

 
 

News By Email

Marketing Daily News : Preview
Ad Watch Bulletin : Preview
Marketing's Power 100
Future Marketing Leaders
Influencing the Influencers