by Amy Golding, 17 April 2009, 10:20am

Skincare brand Spiezia Organics revamps packaging to reflect sustainable approach

LONDON - Spiezia Organics, a 100% organic skincare range approved by the Soil Association, has revamped the packaging of its five product ranges to draw on the company's Cornish cultural heritage and sustainable approach.

Spiezia Organics new packaging

The redesign, by agency JKR, features a new ‘Made for Life' logo based on the firm's organic philosophy.

Recycled glass bottles with aluminium screw top lids have replaced plastic containers and a new paper sleeve features images of the Cornish landscape based on work by Cornish artists.

Spiezia managing director Amanda Barlow said: ‘If you talk the talk, you must walk the walk. We want to make real environmental savings with this rebrand."

She added the company had reduced secondary packaging by 12% and that it is using digital printing to minimise waste.

In addition, the company has introduced new bottle colours for its five ranges, including pink for its women's range, ocean blue for its body range and amber for the men's range.

Spiezia Organics produces handmade products using locally sourced herbs and flowers.