The ads, which were created by The Red Brick Road, are intended to promote the benefits of advertising on television.
Commercial broadcasters have suffered from a drop in adspend since the beginning of the financial crisis.
Overall, UK adspend fell by 3.9% in 2008, according to the Advertising Association. The television advertising market suffered from a fall of 4.9% while newspapers fell by 12%.
However, TV viewing has increased, with average daily viewing figures reaching their highest since 2004, according to the IPA. This has resulted in a dramatic fall in TV airtime prices.
The Thinkbox ad, which breaks next month, will be screened across Thinkbox members' channels. Its shareholders are Channel 4, Five, GMTV, ITV, Viacom Brand Solutions, Turner Media Innovations and Sky Media.
Lindsey Clay, Thinkbox's marketing director, said that the organisation was restricted from receiving free airtime because of Ofcom laws.
Promotional airtime can only be used for messages that relate to the audience as viewers, rather than advertisers.
‘We have been wanting to use our medium to promote TV for a long time, but it has taken some time to resolve some of the complexities,' added Clay.
Earlier this year, the Radio Advertising Bureau launched a campaign to promote the medium. The ads ran across the commercial radio network and featured actor and comedian David Schneider.
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