LONDON - Comparison website Gocompare.com has consolidated its affiliate marketing activity in a deal with the Online Media Group (OMG) Network.
OMG will manage all affiliate marketing, including brand bidding activity, for Gocompare.com's car and household insurance services.
Gocompare.com is looking to focus more on affiliate marketing in a bid to increase the volume and quality of sales and to better manage costs.
OMG has already worked with the online brand on a project basis.
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