Packard Bell sports new logo design

 

LONDON - Computer company Packard Bell has overhauled its brand identity as part of a multi-brand strategy.

New Packard Bell logo
New Packard Bell logo
 

The company has revamped its logo, changing it from ‘Packard Bell' to ‘PB'. It has also introduced a curved-edge font and changed its brand colours from purple to red.

In addition, Packard Bell has launched new product lines, including the Dot M and Dot S notebook computers, as well as the EasyNote Butterfly notebook.

Last year, Taiwanese PC company Acer bought a 75% stake in PB Holdings, the parent company of Packard Bell. 

 

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All Comments

Richard Hayter

Richard Hayter - 04 June 2009

Wow. It already looks dated. That's quite an achievement.

 

- 09 June 2009

Looks like 'P8' and that typeface sure is ugly

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